Nikki Reynolds

Nikki Reynolds

Media Strategist

Nikki brings 20+ years media experience to Drake Cooper developing and negotiating strategic media plans across multiple states. As Media Strategist, she analyzes all media platforms to determine the most efficient media mix while developing results oriented plans for our clients.

Previously LSM at a publicly traded media vendor and VP of Media for a local agency, Nikki has extensive experience in market research, contract negotiation, pre & post buy analysis, media capabilities and event promotion. Pepper this experience with multiple spreadsheets and collaboration with her DC team members and you have a day in the life of Nikki.

Most importantly, Nikki is a friend, mentor, and mother. She’s the rare combination of talent, thoughtfulness, curiosity, intelligence, toughness, and persistence. All reasons she’s beloved by co-workers and clients alike. An Idaho native and University of Idaho graduate, in her “spare” time, she watches over three busy teens, skis, hikes with her dog Sparky, centers herself at yoga and volunteers for the Boise School District.