Tis the season for pumpkin spice lattes, cooler weather, and colorful leaves. But as a Media Buyer and lover of TV, it’s also the season for fall premieres, new programming and the anticipation of what shows are going to get cut. It’s important we are aware of the existing and new programs so we can determine whether shows are brand safe when securing our ad buys for our clients. There have already been over 21 million tweets about this year’s fall premieres which officially started airing last Monday, 9/21. This number is up 34% YOY and 90% of these tweets are about returning shows. Here is the low down on what’s coming back and what’s new. Note: mid-season premieres are not included.
has six new shows this fall but has weak comedy offerings. Sunday Night Football will continue to dominate along with The Voice, which is returning on Monday nights. In May, NBC renewed Mysteries of Laura and canceled all of their comedies except for Undateable. Best Time Ever With Neil Patrick Harris is a new variety and game show that premiered on 9/15. It was a huge hit but also had the advantage of following the America’s Got Talent finale. At first I wasn’t sure what to think of this show but after watching some of the trailers I found myself laughing and Neil Patrick Harris has proven himself as an entertaining host. Blindspot premiered on Monday, 9/21 and appears to be the strongest of NBC’s new programs and Truth Be Told is a comedy premiering on Friday, 10/16 and looks like their weakest new show. I wasn’t sure how I’d feel about Blindspot but after watching the premiere, I’m hooked.
has the strongest line up of new programs. Scorpion, NCIS New Orleans, and Madam Secretary are all returning. Angel From Hell, premiering on 11/5, is the least promising of the new shows, but I will give this one a shot because I think Jane Lynch is hilarious. She plays a crazy woman who tells a dermatologist that she is her guardian angel. Life in Pieces is a Modern Family-like comedy that premiered on Monday 9/21. It follows The Big Bang Theory so I see this doing well. The most promising new CBS show is Supergirl, premiering on 10/26. The trailer went viral and generated over 10 million views just a week after it debuted back in May.
has five new programs this fall and has three solid nights of programming. Monday: Dancing With the Stars, which is on their 21st season and premiered on Monday, 9/14, followed by Castle. Wednesday: Comedy night starts off with The Middle, followed by Modern Family, then Black-ish and then Nashville finishes the night. Thursday is my favorite night (TGIT) with returning Grey’s Anatomy, Scandal and How to Get Away With Murder. The weakest new ABC program could possibly be Wicked City that has an Aquarius (NBC) vibe. Takes place in LA in the 80’s with a serial killer partnering up with a sociopath. The Muppets and Quantico are the most promising of ABC’s new programs. The Muppets premiered on Tuesday, 9/22 and has more adult type humor but is a show the entire family can enjoy. Quantico premiered on Sunday, 9/27 and is about an FBI recruit who becomes the person of interest in a terrorist bombing incident.
has five new programs this fall and will heavily rely on Empire having another strong season. The weakest of the FOX programs is probably Minority Report that premiered on Monday, 9/21 and is based on the sci-fi movie starring Tom Cruise. The strongest is possibly Grandfathered, a comedy starring John Stamos. Premiering on Tuesday, 9/29, Stamos plays a 50-yr old bachelor who finds out he not only is a father but also a grandfather.
Lastly, there is the CW who has only one new program this fall. Crazy Ex-Girlfriend premieres Monday, 10/12 and is about a successful corporate lawyer who runs into an ex-boyfriend and decides to quit her job and follow him to another town. Warning: this show breaks out in musical numbers. CW skews younger so this could work for them. I’m personally looking forward to returning shows Arrow and Supernatural.