TV is still victorious in “this economy” and even though many reports have us believing it’s falling by the wayside, recent research suggest otherwise.
An eMarketer’s poll found that 69% of Generation X-ers (age 27-43) named TV as their favorite medium. 77% of Baby Boomers (age 44-62) also list TV as their favorite medium. So much for the internet completely taking over.
To further support this, the Nielsen Company reports that U.S. TV viewing reached an all-time high in the 2008-2009 season. Americans are spending an average of 4 hours and 49 minutes a day in front of the TV – that’s up 20% from 10 years ago. The company also reports that 95% of all adults are reached by TV on a daily basis.
So what’s the message? You no longer have to feel guilty about hunkering down in front of the TV. It’s still cool.