CHALLENGES SOLVED: Brand Soul / Brand Loyalty
Insight
Flame Broiler founder Young Lee set out to create simple, healthy Korean food for all. After 30 years, he passed the legacy to his three sons.
Idea
Tell Flame Broiler’s origin story through the voices of the founder’s sons, using whimsical animated graphics inspired by their Korean heritage.
Impact
The Flame Broiler origin story is driving strong engagement, with a 96% CTV completion rate, top-performing social video, and a 219.3% increase in brand NPS—proving the power of brand storytelling.
