This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Fresh Clients

Es/drake has added CBH Homes and Dell to its current client roster.

The agency’s work for CBH Homes will extend beyond TV, radio and print, to include web marketing, PR, employee communication, event marketing, and customer relationship marketing. Work started quickly, as the agency supported CBH Homes with marketing and media relations for the Extreme Makeover: Home Edition build of the Stockdale home in Middleton, Idaho.

“After our recent name change from Corey Barton Homes to CBH Homes, we were looking to expand the branding opportunities within the building community,” said Holly Haener, director of sales and marketing. “When we started looking for an agency that could handle the amount of work we do, we thought we might have to go out of state, but after a few meetings with es/drake we realized that wouldn’t be necessary.”

The second new client, Dell, has called on the agency to do public relations work for the corporation’s Twin Falls call center. The Dell Twin Falls center has more than 700 employees. The es/drake PR team will support the center with community, government and media relations, and internal communications.

Es/drake is ecstatic to have these opportunities and new challenges.