This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Geo-Fencing – the latest in geo-marketing


North Face is embracing mobile marketing with a brilliant campaign that will send ‘fans’ text messages if they venture within a certain radius of a North Face store.
Read all about it in this New York Times article.
Forget mayorship. I project, within months, all you’ll have to do to get special deals on brands you already love is venture near the store.