This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Idaho Department of Commerce takes Gold MarCom Award

Recently, the Idaho’s Department of Commerce’s “Just Make the Shift” campaign snagged a “Gold” from the MarCom Awards, an international creative competition, produced by the Association of Marketing & Communication Professionals.

The campaign consisted of a website, and direct mail pieces sent to targeted businesses in Oregon and Washington. The campaign seeks to lure businesses from neighboring states with Idaho’s stable and predictable business environment and low cost of doing business.

This award recognizes outstanding achievements by marketing and communications professionals around the world.More than 5,000 entries were received from the United States and several foreign countries.

Congratulations to the Idaho Department of Commerce!