This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Idaho Lottery Cleans Up At NASPL Award Show


It’s award season and the red carpet is out in Hollywood. Well, roll out the carpet in Idaho, too, for the Idaho Lottery’s recognition at the industry’s main event in Dallas, Texas, where they took home some serious metal. The Idaho Lottery received four awards at The North American State and Provincial Lotteries (NASPL) annual award show:

Best TV campaign under $25,000: Triple Platinum – Appraisal ($300,000 Triple Platinum Scratch)

Best Radio Advertising Coordinated Campaign: Who Gives an F-150 & Buck Tape (Bucks ‘n Trucks Scratch)

Best TV Advertising Lotto/Spiel* Games: B-I-N-G-O

Finalist – Radio Advertising Lotto/Spiel Games: B-I-N-G-O

Overall, British Columbia had 5 winners, Minnesota had 4 winners, Oregon, Georgia and West Virginia had 3 winners (same as Idaho) and Georgia won the Best of the Batch with a TV commercial called “The Chase.”

Idaho is a small media market, but the Idaho Lottery is a giant when it comes to outstanding work in the industry. Drake Cooper is honored to work with this great organization and the team that works tirelessly to maximize the dividend contribution to Idaho’s public schools and the permanent building fund.

*Spiel = Random Computer Generated (RNG) non-daily draw game