This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Idaho’s Olympic Athletes

1. Go Team USA.
The Olympics rock and they’re even more fun when Team USA dominates the podium.

2. Cheers for the 10 Olympians representing their country and home state of Idaho:
Hailey Duke, Slalom – Brundage – Sun Valley, ID
Erik Fisher, Downhill – Bogus Basin – Middleton, ID
Nate Holland, Snow Cross – Schweitzer – Sandpoint, ID
Graham Watanabe, Snow Cross – Sun Valley – Hailey, ID
Morgan Arritola, Cross Country – Sun Valley – Fairfield, ID
Sara Studebaker, Biathlon – Bogus Basin – Boise, ID
Patrick Deneen, Moguls – Silver Mt – Kellogg, ID
Nick Cunningham, Bobsled – Boise, ID
Simi Hamilton, Cross Country – Sun Valley – Ketchum, ID
Jeret “Speedy” Peterson*, Aerials – Bogus Basin – Boise, ID

*Will he pull out the Hurricane tomorrow? Can’t wait to see.

3. Check http://www.soulofskiing.com/ to hear from Olympic Aerial Skiier Jeret “Speedy” Peterson. The Idaho Division of Tourism and Ski Idaho worked with Peterson to create this site where you can hear, straight from Peterson, why skiing in Idaho is such a special experience.

Hurricane-size-bonus: You can sign up to win a free heli-skiing trip.

So, go Team USA!
Good luck to the Idaho Olympians.
Speedy, just do the damned thing and land the Hurricane tomorrow!
Everyone, check out http://www.soulofskiing.com/.