This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

New Brands, New Work

The cooler weather and quickly approaching winter outdoor activities have us reflecting on some recent late summer and fall additions to Drake Cooper…

First, we welcome several new client partners aboard: St. Luke’s Health Systems, the largest health care system in the state, and Jacksons Food Stores, a leading Northwest convenience store retailer. These are two of Idaho’s best brands and we are most excited to be working together with both organizations on their marketing.

For St. Luke’s Health Systems, we’ll be engaged in brand building work, campaign planning and future marketing message development. For Jacksons our duties will include marketing strategy, advertising, social media, online marketing, media planning & buying and packaging design, such as this:

DC has also been working with the PSAMA, Puget Sound American Marketing Association, who recently launched an annual awards show celebrating marketing results. We believe there needs to be more shows solely about results so we were honored to be tasked with naming this new show, creating the brand, designing the award trophy and more.  The Pulse Awards are for Seattle-area organizations and took place in October.

A snapshot of the brand can be sampled in this video that played during the show…

Click here to see the PSAMA Intro Video Loop

And all the category winners took home this trophy…