This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Ooooooooh Idaho

Why not take a break and cast yourself and your friends in a Toe-Tapping, Foot-Stomping, Hip-Hopping Ida-Ho-Down? Or, if you prefer, perhaps you and your family can become part of The Idaho Extremes. Either way, there’s tons of fun to be had with the latest round of My ID videos that allow potential travelers to experience the beauty of our state in a completely original manner, starring themselves.

The latest installment of this campaign blends showcasing our gorgeous state and its family adventure opportunities with some mighty fun original musical numbers. There’s also a weekly sweepstakes component that features some of the best of our state.

Achieving this type of online engagement was possible by blending creative messaging, personalization and technology.

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My ID was a total collaborative effort with our friends and clients at The Idaho Division of Tourism and Idaho Film Office. And like all great work these days, we had excellent colleagues: Pix Fusion, Neighborhood All-Stars, Snap! Audio, Sidewayz Films, Regal 360, a collection of great Idaho photographers, audio and video producers, as well as regional and national media partners. Great work to everyone involved.

So pass it around, have fun and get your head to Idaho this summer.