This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

The First Existential Self-Promo Piece Ever

Drake Cooper “Indie” book
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By existential, we don’t mean the esoteric, Dr. Strangelovian poetry of Donald Rumsfeld.
We mean the old-school definition of existential as a mindset focused on “the existence of the individual person as a free and responsible agent determining their own development through acts of the will.”
Or, as we say “indie.”
Drake Cooper got all digital on the book’s derrière. We took the self-promo piece and flipped it on it’s head. Think of the DC Indie Book as a “mash-up” print version of the digital culture we’re all swimming in. It’s like Jean-Luc Godard ate way too many big pink cookies. The indie book is irreverently reverent with just enough positioning to make a marketing consultant pretend to know what we’re talking about.
A new discovery in words, images, and design is found in every spread. We’ve gotten great feedback and some paying work. Roll over, Kierkegaard.
 
Shout-Out: Jennie Myers, Sean Young, Cale Cathey, Joe Quatrone, John Drake, Jamie Cooper, Dylan Amundson, Heidy Agalsoff, Karma Jones.
See the whole piece here. If you’d like a copy, stop by and break bread with us.