This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Two Promotions at Drake Cooper

Two things that every agency needs a firm grip on today is an ever-evolving approach to its digital strategy services and a focused effort on its internal culture and development. To this end, it is with much excitement that Drake Cooper announces the recent promotion of two most-deserving individuals.

Since joining the agency in 2011, Brad Weigle has proven to be someone who deeply understands the role of brands in people’s lives and the possibilities of technology to make that connection richer. Having brought such insight to Jacksons Food Stores, St. Luke’s, Alpine Village and The Idaho Department of Labor, Brad has proven that he has a vision for how digital services can take a lead role in brand development. And since harnessing such digital skills can help clients achieve their business goals faster, better and more efficiently it’s only natural that Brad should lead such efforts for all Drake Cooper clients. Because of this, Brad will now oversee all of Drake Cooper’s digital services as Manager / Digital Planning.

In 2008 Dylan Amundson joined Drake Cooper from Carmichael Lynch and since then has successfully served as Brand Manager on Jensen Jewelers, 44 North Vodka, Payette Brewing, Microsoft Office, J.A. and Kathryn Albertson Foundation and Bodybuilding.com. His accounts are noted to achieve sales success as well as creative nods from across their respective industries. Whether it’s retail, spirits or craft brewing, Dylan can get to the heart of the brand and champion it through effective creative development. He certainly understands the Drake Cooper brand, overseeing the development of DrakeCooper.com last year and many of our successful internal initiatives. So it’s exciting to think that the growth and fostering of our brand would fall under his watch as well. Because of this, Dylan will add the Drake Cooper brand to his portfolio as Manager / Business Development.

Congratulations to these two gentlemen, who are not only smart, creative and talented but also a pleasure to work with every day.