This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Website Redesign Webinar

eMarketer is offering a free webinar called “Doing a Website Redesign for 2010 with an Internet Marketing Strategy in Mind.” Sounds pretty timely to me. Below are details. I’m registering–let me know if you’re interested and I’ll snag a conference room.

Free Live Webinar: Wednesday January 13, 2010 at 1:00pm ET

The Internet has made apparent that a company’s website is an increasingly important asset. Many businesses are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.This webinar will be hosted by HubSpot’s VP of Marketing, Mike Volpe. Mike leads HubSpot’s lead generation and branding strategy. Since Mike joined HubSpot, the company has grown from 12 to 1,800 customers, 5 to 100 employees, and raised $33 million of venture capital.

This free live webinar will cover:

* Before you get started – when and why to do a website redesign
* Keyword research to build out your website content strategically
* Building your website’s reputation via blogs and social media
* How to measure results from your Internet marketing efforts