The Feed

A place to absorb Drake Cooper’s reflections on advertising, creativity, and trends.

Featured Article

Drake Cooper Acquires Gigasavvy

Boise Full-Service Shop Absorbs SoCal’s Best Kept Secret BOISE, July 14 2026 – Drake Cooper, the 100% employee-owned independent agency…

Drake Cooper
Drake Cooper
July 14, 20263 min read
Gigasavvy Logo is now Drake Cooper

Red Flags

Graphic with stylized typography reading "Off the Record" and man standing with arms folded
I’m in my 18th year at Drake Cooper. I just typed that and had to stare at it for a…
Dylan Amundson
Dylan Amundson
December 9, 20259 min read

Owning It

Graphic with stylized typography reading "Off the Record" and man standing with arms folded
What if I told you there was a way to make people actually care about their work beyond just collecting…
Dylan Amundson
Dylan Amundson
October 10, 20256 min read

The State of Digital

Our POV on the latest digital trends that matter for mid-market brands.
Drake Cooper
Drake Cooper
August 20, 202518 min read

SEO-to-AEO

Everything mid-market brands need to know about the next paradigm of digital marketing.
Steve Norell
Steve Norell
July 11, 20257 min read