It is with much excitement that Drake Cooper re-teams with our friends at the Idaho Lottery. After a competitive review that involved over a dozen agencies from Idaho, Oregon and California, Drake Cooper was awarded both Strategic Planning and Creative Service duties. We are thrilled!
We are also looking forward to working in tandem with our cross-town peers at CLM who were awarded Media Services. Together, we will work jointly with the Idaho Lottery team to help maximize the dividend for Idaho.
The announcement is extra fulfilling as Drake Cooper helped originally launch the Idaho Lottery in 1989 and worked on the brand for many years following. It’s wonderful to be back. We are most excited to begin this next stage of our work together.
What Is Native Advertising?
“Buying media time is not taking out a hunting license on someone’s private reserve but rather renting a stage on…

Our Creative Advertising Services
Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
MarTech
AI, Responsible Consumer Data Management, Ad Ops, Marketing Software
Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search
