Idaho Division of Tourism

18 Summers

Brand Insight

Make Every Summer Count

Idaho understands that some of the best family time happens during summer. And sometimes the best way to bring a family closer is by getting away. The 18 Summers campaign rallies around the simple truth that 18 summers are all we have with our kids...while they're still kids. As the clock continuously ticks toward adulthood, college, jobs, etc., our task was to inspire family travel to Idaho to experience once-in-a-lifetime Adventures in Living. The campaign includes a series of videos, including a flagship four minute docu-memory, and launched during May’s National Travel and Tourism Week. Bundled with a responsive site at, online giveaway, an intuitive adventure planner and an integrated media plan, the campaign set out to show summer isn’t the only thing that goes by fast and Idaho brings to life wonderfully unique family experiences.

Services Provided

  • Strategy & Positioning
  • Identity
  • Copywriting
  • Collateral
  • Video Production
  • Photography
  • Media Strategy & Planning
  • Sweepstakes Management
  • Digital Development
18 Summers Enter to Win Badge 18 Summers Make Every One Count Badge
Summer isn't the only thing that goes by fast
Make Every Summer Count
8+% Increase On lodging collections during prime season.
197,343+ Total Entries
18 Summers Microsite
Pandora Banner Ads
250,492+ Site Visits
18 Summers Microsite on Mobile
A Handful of Summers, A Lifetime of Memories
Best in Show - 2014 District XI American Advertising Awards