Drake Cooper Brand Design - Idaho Central Credit Union

When more needs less: Simplifying identity for a brand growing in complexity. Idaho Central Credit Union’s transition to ICCU.
Idaho Central Credit Union Logo full color Idaho Central Credit Union Logo white Idaho Central Credit Union Logo green
Geographic expansion necessitated a name change from “Idaho Central Credit Union” to “ICCU.” Ever-evolving sensibilities necessitated a move to slimmed-down logomark.
ICCU billboard design featuring brand design text treatment on a green background. Text reads: 'Finance / Fun'
Idaho Central Credit Union Logo Marks Idaho Central Credit Union Logo Marks Duotone Idaho Central Credit Union Logo Outlined
ICCU brand design text treatment on a green background. Text reads: 'Income / Exhale'
Frames from Idaho Central Credit Union video ads
A combination of Idaho Central Credit Union banner ads and social media posts
ICCU illustration featuring a new Idaho Central Credit Union branch. Text reads: 'Now Open in Mountain Home'

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