reverb

A place to absorb Drake Cooper’s reflections on advertising, creativity, and trends. Turn it up. 🤘🏽

Featured Article

The State of Digital

Our POV on the latest digital trends that matter for mid-market brands.

Drake Cooper
Drake Cooper
August 20, 202517 min read

Red Flags

Graphic with stylized typography reading "Off the Record" and man standing with arms folded
I’m in my 18th year at Drake Cooper. I just typed that and had to stare at it for a…
Dylan Amundson
Dylan Amundson
December 9, 20259 min read

Owning It

Graphic with stylized typography reading "Off the Record" and man standing with arms folded
What if I told you there was a way to make people actually care about their work beyond just collecting…
Dylan Amundson
Dylan Amundson
October 10, 20256 min read

SEO-to-AEO

Everything mid-market brands need to know about the next paradigm of digital marketing.
Steve Norell
Steve Norell
July 11, 20257 min read

Prove You’re a Human

Grid of images of pills
How we used everyone’s least favorite pop quiz to demonstrate that it’s impossible to spot a fake pill (even for humans).
Steve Norell
Steve Norell
August 20, 20243 min read