Drake Cooper Brand Design - Lakepointe

Community brand identity that feels of a place—not out of place.
A sign reads 'LAKEPOINTE' in front of a modern building with the same name. A woman with shopping bags walks in the foreground.
White text spelling 'LAKEPOINTE' is superimposed over a serene lake reflecting a dense forest. Sunbeams cut through mist above the trees. A vertical image showing three horizontal sections, each with the word 'LAKEPOINTE' in white or black text. Each section features a different color palette for a repeating geometric pattern in the background.
A color palette inspired by the earth-inspired materials from which the community is built. A wordmark that transmutes into endless foundational textures.
A grid of nine squares, each displaying a textured material sample with a corresponding white text label: Nickel, Concrete, Bluestone, Indigo, Ipe, Walnut, Sable, Driftwood, and Travertine. A muted color wheel displays a range of browns, grays, and blues. Labels point to sections indicating 'Tints,' 'Primary Colors,' 'Secondary Colors,' and 'Shades.'
From a top-down perspective, two sets of feet stand on a concrete surface with 'LAKEPOINTE' engraved into it. One person wears blue jeans and brown lace-up boots, and the other wears a floral dress and tan pointed-toe boots. A person holds a smartphone displaying an image of two pairs of feet standing on concrete with 'LAKEPOINTE' engraved in it. The phone screen also shows text that reads 'Best day & bestie at lakepointe.' In the background, another person walks away from a building. Close-up of a smartphone displaying an image of two pairs of feet standing on concrete with 'LAKEPOINTE' engraved in it.
Two women walk in the foreground carrying shopping bags, with a modern outdoor shopping center behind them. A pole with two banners, one reading 'LAKEPOINTE,' stands on the left. An illustration shows five streetlights decreasing in size from left to right, each with two vertical banners. One banner on each pole reads 'LAKEPOINTE,' and the other has a geometric pattern, with colors changing down the line.
A large billboard for 'LAKEPOINTE' stands in a construction area, featuring a dark background with a geometric pattern and the text 'MODEL HOME COMING SOON' An A-frame sign on a sidewalk advertises 'LAKEPOINTE NEW HOMES' with an arrow pointing right. Trees and storefronts line the background.
A large 'LAKEPOINTE' archway spans a street with a car driving through it. A woman with shopping bags walks to the right, and buildings and landscaping line both sides of the road.
An open umbrella with a blue and grey geometric pattern lies on a matching patterned surface. The word 'LAKEPOINTE' is subtly visible on one panel of the umbrella.
A cream-colored reusable shopping bag with 'LAKEPOINTE' and a blue geometric pattern printed on it sits on a grocery store checkout counter. Two self-checkout screens are visible in the background. A dark blue corduroy baseball cap with a white rectangular patch on the front that reads 'LAKEPOINTE' in blue letters.

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