Photo of Amanda Yoon

Amanda Yoon

Senior Strategist

Amanda is a bilaterally-brained, ex-genetics researcher who thrives at the intersection of creativity and analytics.  Leveraging a data-driven approach, she helps clients align marketing and brand strategies to effectively engage their target audience, differentiate themselves from competitors, and create lasting connections through meaningful storytelling and stimulating design.

She spent 6 years researching rare and undiagnosed genetics disorders at UCLA before transitioning into the world of marketing and has experience working across multiple industries during her time at Deloitte with clients such as AAA Insurance, Costco, and the NHL.

As a native Angeleno, she wishes she spent more time on the beach and less time in traffic… but otherwise also enjoys aspiring to be an amateur home cook, indulging in reality television and participating in the latest workout fads.


What is your idea of perfect happiness?

Getting at least 8 hours of sleep every night.

What is the trait you most deplore in yourself?

How much I love trash reality television.

What is your greatest extravagance?

Ordering an Uber Black SUV from the airport.

What’s your go-to office beverage?

Limoncello La Croix

Who is your favorite artist or band?

The Cranberries. I still cry every time I think about Dolores…

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