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Erin Willoughby

Sr. Manager, Digital Media

As Drake Cooper’s Manager of Digital Media, Erin leads our digital buying team across search, social, and display. Within this role she also works closely with planning, strategy and creative to bring the digital components of a media plan to life. She understands the digital landscape is constantly evolving and enjoys educating herself and the DC team on ways we can break trail within this space. 

Before joining Drake Cooper, Erin graduated from Oklahoma State University where she competed on the D1 Equestrian team and received a BS in Business Management & Sports Marketing. After college Erin worked at 4FRONT, a Dallas based sports marketing agency, helping brands increase revenue and ticket sales through digital media. There she worked as the lead media buyer for PBR, RidePass, Martha Stewart Kitchen, and more.

Outside of work you can likely find Erin horseback. She is an avid competitor in the National Reined Cowhorse Association, a passion she shares with her fiancé and mom. She also loves skiing, reading, and going on adventures with her dog, Milo.

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