Blue Diamond partnered with Drake Cooper to evolve its Nut & Gift Shop into a more seamless and scalable eCommerce experience. We led a comprehensive Shopify redesign and migration, streamlining content management and enhancing backend flexibility. Paired with a data-driven email and SMS strategy, the upgraded store has driven stronger engagement, higher customer retention, and meaningful sales growth during peak shopping periods.
Strong visuals are essential for eCommerce. To enhance the Nut & Gift Shop, we faciliated product and lifestyle photography shoots that showcases Blue Diamond’s offerings in a way that is both engaging and informative.
A solid email game keeps customers coming back. We ran 4–6 campaigns a month for Blue Diamond, sending out promos, product highlights, and seasonal deals right when people needed them. Using Klaviyo’s automation and segmentation, we made sure the right messages hit the right inboxes—boosting engagement and turning clicks into conversions.
To enhance Blue Diamond’s marketing, we added SMS to the mix—because sometimes, a quick text gets the job done. Now, they can send exclusive deals, timely promos, and order updates straight to customers’ phones, boosting engagement and driving more sales. By syncing SMS with Klaviyo, we created a seamless communication strategy that keeps customers in the loop and coming back for more.
A refined email and SMS strategy boosted engagement and revenue in 2024. Building on years of email optimization and a redesigned Shopify store, we enhanced automation, improved segmentation, and launched SMS to drive stronger performance and long-term growth.