The sweetest part about having kids is also the saddest: watching them grow up. A pair of TV spots show how monthly photobooks from Chatbooks are a way to preserve a family’s most precious memories—without a ton of effort. Produced in-house by Drake Cooper/Studio the campaign explores both lighthearted and poignant perspectives on the passage of time and shows the Chatbooks audience how to hold on to what matters most.
What We Did
Hold On
Letterboard
