Ambition
The Office of the Governor sought to tackle the fentanyl crisis in Idaho head-on and alert citizens to the increasing dangers of the deadliest drug we’ve ever seen.
State of Idaho Fentanyl: All It Takes Is Everything
Idea
All it takes is 2 milligrams of fentanyl—just a few grains of sand—to kill a person. All it takes is a loved one saying yes to an illegal or unprescribed drug to lose them forever. And all it takes is a conversation to help educate and spread awareness to prevent this deadly drug from taking any more lives than it already has. All fentanyl takes is everything.
Execution
In partnership with The Office of the Governor, we launched Fentanyl: All It Takes Is Everything, a statewide awareness campaign dedicated to educating Idahoans and shedding light on the gut-wrenching effects the fentanyl crisis is having on those near and dear to us all: a friend, a parent, a brother, a sister, a son, or a daughter.
Through the website fentanyltakesall.org, PSA video spots, out-of-home advertising, and social executions, we are proud to share this campaign and humbled by the opportunity to bring it to life in honor of those who’ve lost everything.
What We Did
- Campaign Planning™
- Branding
- Messaging
- Advertising
- Video
- Social
- UX
Case Study
Voicemail :30 PSA
Projections :30 PSA
This/Them :30 PSA
Radio
The Results
5x Average YouTube Shorts Viewer Engagement.
2x Facebook Benchmark Ad Recall.
2x Google Paid Search Benchmark Click-Thru Rate.
100% of CPM Benchmark In Every Media Channel.
Paid Media/Ads = 87% of All Website Sessions. (Ads are intriguing Idahoans to get info)