Idaho Preferred is known for bringing awareness to Idaho producers, farmers, and growers that support the local economy. For this campaign, instead of highlighting local food and products, we turned our focus and ignited the consumer/grower relationship. From the incredible engagement on our #findlocaluselocal hashtag to beautiful and shareable content, consumers and growers alike connected on recipes, thank yous, and anecdotes, all in appreciation of supporting local. Now, if you’ll excuse us, we have something in our collective eyes.

What We Did

  • Strategy
  • Creative
  • Media