The J.A. and Kathryn Albertson Family Foundation wanted to create a brand identity for The Idaho Outdoor Fieldhouse that reflected the strength and grit of the two organizations that would ultimately be housed under it: Mission 43 and The Challenged Athletes Foundation.
The Idaho Outdoor Fieldhouse identity is a testament to the spirit of those who never cease to push their limits, embodying values of resilience, perseverance, and unity. At the heart of this identity lies the acknowledgment of the journey—a recognition that the path to success is as rugged and diverse as Idaho’s natural landscapes. It’s forged for those who seize opportunity, display grit, embody fortitude, and embrace adversity, encapsulating the essence of never giving up, regardless of the challenges that lie ahead.
Visually, the identity integrates elements of topography, nature, and human endurance, mirroring the intricate relationship between individuals and the outdoor environment. The visuals are a nod to the unique, fingerprint-like journey of each individual, characterized by mountains and valleys—metaphors for the highs and lows everyone faces. This visual language supports the core philosophy of the brand: to be a place where extraordinary people of all ages and abilities triumph together, where personal bests inspire collective achievement, and where breakthroughs pave the way for future generations.
The juxtaposition of topographical elements with solid iconography and logomark, alongside a vibrant yet natural color palette, encapsulates the dynamic and enduring qualities of the Idaho Outdoor Fieldhouse brand.
This identity is not just a brand; it’s a beacon for those who persistently push through the hardest parts of their journeys, finding their way with strength, willpower, and patience. It celebrates being a force of nature—”For those who never stop.”
