To support our 2020 Dream Big client, the Idaho Suicide Prevention Hotline, we wanted to show people that there was hope and help for all who needed it. We wanted to say it loudly, and colorfully. We wanted the message to be impactful, like a big, beautiful mural would be. Then it hit us—why not just make some big, beautiful murals? Enlisting the help of local artists and using donated space, we created messages of support that couldn’t be missed. The project received coverage from multiple media outlets and showed stellar performance in media, but the best result is the people who are still around to see it.
What We Did