Ambition

Rural Communities Opioid Response Program (RCORP) wanted to nationally combat the stigma that comes with substance use disorders by illustrating the powerful impact of social support on recovery.

Idea

The “Be There” campaign is centered on a message of support for individuals struggling with substance and opioid use disorders, particularly in rural areas across the country. The campaign is designed to foster compassion and encourage support as critical components in recovery, emphasizing that being present for those in need can significantly impact their recovery success.

The campaign includes various resources, such as key messages, talking points, sample headlines for small victories and long-term support, and media templates for news releases and newsletters. These materials are easily customizable to suit specific local contexts and are intended for distribution through a wide range of media outlets nationally.

The campaign is a comprehensive multimedia effort deeply rooted in community engagement and support for individuals facing the challenges of substance and opioid use disorders. The campaign leverages various communication tools to maximize reach and impact, driving home the message that support and presence can make a monumental difference in the lives of those battling these disorders.