Following the Footprints
Community Colleges of Spokane was a district made up of two institutions: Spokane Community College and Spokane Falls Community College. Over time, their fragmented identity created confusion—many prospective students and community members didn’t even realize the two colleges were connected.
Through over 1,300 stakeholder interviews, focus groups, and adaptive surveys, we uncovered a critical insight: while both colleges worked to differentiate themselves, their core values and offerings were remarkably aligned. This focus on separation was unintentionally weakening their impact, making it harder for prospective students to understand and connect with their collective benefit.
We needed to create a cohesive brand that preserved each college’s individuality while reinforcing their shared purpose—one that remained approachable but validated the legitimacy of the colleges, reflected the region’s character, and made it clear how these two institutions worked together.