The Butter Battle
For over a century, Danish Creamery quietly made exceptional, high-butterfat butter, perfect for indulgent cooking. But without a splashy brand presence, another “buttery import” had been stealing the spotlight. The challenge: help Danish Creamery claim its rightful place in the carts and hearts of butter lovers.
Churned Wisdom
Turns out, people already loved Danish Creamery—but they just weren’t thinking about it. We saw an opportunity to highlight its Californian roots, modern vibe, and richer flavor, serving up messaging that made it unforgettable and undeniably craveable.
Spreading the Danish (American) Way
Enter “The Danish (American) Way”—a campaign blending the charm of Danish heritage with California cool. With the help of influencer Babish, we whipped up a fun, flavorful personality to showcase what makes Danish Creamery stand out.
