J.A. and Kathryn Albertson Family Foundation

Don’t Fail Idaho

Brand Insight

Let’s get to an Educated State

Few issues rank as highly as our children. Their futures and security are paramount to any parent, so naturally it’s distressing when we hear Idaho is falling behind national metrics in education. No one wants to fail. No one wants to stand by while kids fail. With that in mind we developed Don’t Fail Idaho as a campaign to educate, inform and to be a catalyst for change. It’s a rallying cry to all corners of the state and a reminder that against a backdrop of many social issues, education is important. It’s up to each of us to not fail our future generations.

Services Provided

  • Strategy & Positioning
  • Identity
  • Copywriting
  • Collateral
  • Video Production
  • Photography
  • Media Strategy & Planning
  • Digital Development
Don't Fail Idaho Logo Horizontal Don't Fail Idaho Logo Vertical
Don't Fail Idaho Student Illustrations
91% of Idahoans are talking about Idaho Education after seeing the Don’t Fail Idaho campaign.
School bus illustration
Don't Fail Idaho Print Ad
Don't Fail Idaho Posters
23% of Idahoans now think differently about idaho education after seeing the Don’t Fail Idaho campaign.
Don't Fail Idaho Website
Don't Fail Idaho Softgoods

Voice of Mike Rowe for Don’t Fail Idaho

Mike Rowe
62% of Idahoans who saw the Don’t Fail Idaho campaign have taken some form of action in response to the campaign.