Idaho Central Credit Union Banking With The Greens

Ambition

Idaho Central Credit Union (ICCU) wanted to drive membership over the 500k mark by showcasing its diverse and tech-forward family of banking products.

Idea

To create a comprehensive way to market ICCU’s family of banking products, we built an actual family to do the heavy lifting. Meet, The Greens. 

The concept features a tech-savvy family with a message centered around Idaho Central’s suite of products that makes banking on the go, anywhere and any time, a breeze. Each family member was named after a hue of green—an ode to Idaho Central’s brand palette—and character personas were developed further to highlight how ICCU products benefit their unique identities and needs.

The campaign launch video showcased a narrative journey through a typical day with The Greens, showing how they seamlessly interact with Idaho Central. Subsequent executions, such as website, radio, and social media, further developed The Greens storytelling platform.