Idaho Central Credit Union sought to connect a financial institution and a hockey team in an epic pump-up video for the Idaho Steelheads.


Idaho Central Credit Union has the naming rights of the downtown Boise multi-purpose venue, Idaho Central Arena—a.k.a. the home of the Idaho Steelheads hockey team. They asked us to get fans hyped for the 2022-2023 hockey season with a pump-up video that would play before the puck dropped at each home game. Our team dug into the parallels between Idaho Central and … hockey. Turns out there’s a key commonality. It’s all about goals: life goals, financial goals, and photo-finish goals on the ice. Through collaboration and teamwork, our creative and in-house production teams were able to bring this goal-worthy video to life.

What We Did

  • Branding
  • Strategy
  • Creative
  • Media
  • Video