Idaho Central Credit Union (ICCU) wanted to drive membership over the 500k mark by showcasing its diverse and tech-forward family of banking products.
Meet The Greens
To create a comprehensive way to market ICCU’s family of banking products, we built an actual family to do the heavy lifting. Meet, The Greens.
The concept features a tech-savvy family with a message centered around Idaho Central’s suite of products that makes banking on the go, anywhere and any time, a breeze. Each family member was named after a hue of green—an ode to Idaho Central’s brand palette—and character personas were developed further to highlight how ICCU products benefit their unique identities and needs.
The campaign launch video showcased a narrative journey through a typical day with The Greens, showing how they seamlessly interact with Idaho Central. Subsequent executions, such as website, radio, and social media, further developed The Greens storytelling platform.
What We Did
- Campaign Planning™