Healing Breakthrough Brand Identity & Messaging

Execution

There is an urgent need for new and effective treatments for post-traumatic stress disorder (PTSD). Especially with the rising crisis in Veteran mental health, with over 6,000 Veterans taking their own lives in 2019.

This urgent need demanded an urgent response, and Healing Breakthrough needed to quickly get the word out on the promising results of MDMA-assisted therapy. With a timeline of just over 4-weeks, we created a comprehensive brand, messaging, and content to reach their target audience.

Centered on the brand direction of “Transforming PTSD Therapy,” a cohesive brand identity package was developed with a logo, graphics, color palette, and core messaging. Leveraging existing messaging components like the mission, vision, values, and core pillars, we quickly refined messaging, designed, and pushed live a landing page in time for their Veteran’s Day launch.