Taking Care of Business, the Idaho Way

Idaho Central Credit Union is a $4 billion dollar Idaho institution and a national leader in credit unions. With over 300,000 members in Idaho (and counting) and having offered Business Services for 10 years, it’s surprising that 70% of people don’t know ICCU offers business services.

What We Did

  • Strategy
  • Creative
  • Media
  • Photo/Video

The Opportunity

With established and proven service in all areas, we partnered with ICCU to raise awareness that as the 5th largest banking services organization in Idaho, we are more than competitive in business services.

The Solution

We launched the “BUSINESS UNUSUAL” campaign to show that Idaho Central is, “Big enough to help, and small enough to care.” This messaging platform was built on the brand pillars that ICCU is local, trusted, and personal. Delivering the personal attention and service that out-of-state financial institutions that answer to Wall Street only dream of.

Every business knows that the one thing you can count on is change. Here we show that Idaho Central Credit Union Business Services help businesses navigate changes with a trusted partner combining financial strength with personalized service.

The Hardware