A Source of Pride

Ryan Donahue has long debated that the water from his hometown of Mackay, Idaho, tastes better. Many Idahoans agree with him. It turns out that the natural aquifer under Mackay creates superb tasting water. Ryan partnered with Carl Pennington to launch an American bottled water brand that is cultivated and packaged in a sustainable way and supports local economic growth in Mackay, ID. Proud Source Water was born.

What We Did

Creative
Interactive
Strategy

The Opportunity

Help an emerging company that is focused on doing good by utilizing the Campaign Planning™ process to create both overall brand awareness and a visual style that pops on store shelves.

The Solution

Craft a brand story from which the brand identity and strategic messaging evolved in the form of mission, vision, positioning, and brand copywriting. On the visual side, we handled the vessel design, packaging, collateral design, and even working with suppliers on quality assurance of final vessel and packaging production.

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Proud Source Water Identity & Packaging

A Source of Pride

What We Did

The Opportunity

The Solution

The Hardware