A Source of Pride

Ryan Donahue has long debated that the water from his hometown of Mackay, Idaho, tastes better. Many Idahoans agree with him. It turns out that the natural aquifer under Mackay creates superb tasting water. Ryan partnered with Carl Pennington to launch an American bottled water brand that is cultivated and packaged in a sustainable way and supports local economic growth in Mackay, ID. Proud Source Water was born.

What We Did

  • Creative
  • Interactive
  • Strategy