Beer you'd have a beer with

Payette Brewing

Brand Insight

Beer you'd have a beer with

When the people are just as awesome as the beer, you know you have a good thing going. Payette Brewing Co. embodies what it means to be a part of the community and an ambassador for the craft brewing industry. Being the passionate, rebellious beer pioneers they are, it all started with commissioning design for their identity and Idaho’s first craft beer in a can, and from there, the modern-west brand aesthetic was adapted for use across all touch points from packaging to collateral to digital.

Services Provided

  • Strategy & Positioning
  • Identity
  • Copywriting
  • Packaging
  • Collateral
  • Apparel
  • Photography
  • Digital Development
Payette Brewing Logo
Payette Brewing Logo Evolution
Payette Brewing Beer Cans
1ST Brewery to can craft beer in Idaho
Payette Brewing Canned Goods Poster
2014 NW Region Gold Addy® award for 12 pack cases
Boxed 12 packs
2014 Boise Metro Chamber of Commerce small business of the year