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2017 Advertising Spending Forecast

Reviewing some numbers today and global ad spending rose 5.2% in 2016. Looking ahead, spending is forecast to grow in…
Drake Cooper
Drake Cooper
January 6, 20171 min read

The Rebrand of One Stone

You’ve probably watched the TED talk by Simon Sinek, How Great Leaders Inspire Action. According to his philosophy, people don’t admire…
Drake Cooper
Drake Cooper
November 30, 20166 min read

What In the World Is Geofencing And Should I Be Using It?

Geofencing allows advertisers to select an exact storefront, using its address or latitude/longitude point and customize a radius around that point. Establishing a geofence and linking it to a mobile device lets the advertising program know when a person has entered or exited the defined geofenced location. For most businesses, this information is used to trigger a banner ad to the person.
Drake Cooper
Drake Cooper
August 31, 20163 min read