More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
As a part of our ongoing effort to bring fresh insight and expertise into DEI and branding, we gathered with a very special guest speaker and friend of the agency, Marina Filippelli.
In the face of change, people think differently and people act differently. COVID-19 is revealing this more and more with each passing week.
This Mental Health Awareness month looks quite a bit different than in previous years. This year, COVID-19 has turned our world upside down, and with that has instilled fear and stress for millions of people.
Like all agencies, we are trying to make sense of this new normal, and we’re noticing that rapid change affects marketers and consumer behavior in two ways.
Let’s talk about the ads that made us laugh, cry, or cringe. Among the 99.9 million viewers were at least nine DCers. So here are their takes on ads they loved or didn’t love.
Mental health and advertising. For many, the two go hand-in-hand. Yet all too often, we’re faced with the shame of letting our employers know when we’re struggling with our mental health.