Inside the Cage: Twitter vs. Threads

Laying the Foundation  On July 6th, Meta launched its Twitter rival, Threads. Since its launch, it has already acquired over…
Drake Cooper
Drake Cooper
July 12, 20235 min read

Everyone’s a writer. Even the robots.

Mechanical Hand Catching A Pencil
Growing Use of Artificial Intelligence Artificial Intelligence (AI) continues integrating with our everyday lives and workspace. It’s meant to help…
Drake Cooper
Drake Cooper
April 20, 20234 min read

What Rocked About Every Big Game Spot

Congratulations to all the agencies and their teams on making it through the gauntlet of the Super Sunday process. Here are some props for everything that rocks.
Drake Cooper
Drake Cooper
February 15, 20239 min read

Meta’s Future for Mid-Market Advertisers

Has Meta become a four-letter word in anyone else’s vocabulary? With constant updates, news-worthy headlines, and countless privacy concerns, when…
Drake Cooper
Drake Cooper
January 27, 20235 min read

Google Analytics 4

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
Drake Cooper
Drake Cooper
June 21, 20224 min read

Q&A with Marina Filippelli, CEO, Orci

As a part of our ongoing effort to bring fresh insight and expertise into DEI and branding, we gathered with a very special guest speaker and friend of the agency, Marina Filippelli.
Drake Cooper
Drake Cooper
October 16, 20213 min read

Mental Health Is A Team Sport

This Mental Health Awareness month looks quite a bit different than in previous years. This year, COVID-19 has turned our world upside down, and with that has instilled fear and stress for millions of people.
John Drake
John Drake
May 18, 20202 min read

What We React To And What We Realize

Like all agencies, we are trying to make sense of this new normal, and we’re noticing that rapid change affects marketers and consumer behavior in two ways.
Drake Cooper
Drake Cooper
March 25, 202010 min read