Google Analytics 4

More than just a routine update, Google Analytics 4 (GA4) is entirely different both in how it tracks data and what it reports on.
Drake Cooper
Drake Cooper
June 21, 20224 min read

Q&A with Marina Filippelli, CEO, Orci

As a part of our ongoing effort to bring fresh insight and expertise into DEI and branding, we gathered with a very special guest speaker and friend of the agency, Marina Filippelli.
Drake Cooper
Drake Cooper
October 16, 20213 min read

Mental Health Is A Team Sport

This Mental Health Awareness month looks quite a bit different than in previous years. This year, COVID-19 has turned our world upside down, and with that has instilled fear and stress for millions of people.
John Drake
John Drake
May 18, 20202 min read

What We React To And What We Realize

Like all agencies, we are trying to make sense of this new normal, and we’re noticing that rapid change affects marketers and consumer behavior in two ways.
Drake Cooper
Drake Cooper
March 25, 202010 min read

2020 Big Game Ads We ❤️ or 👎

Let’s talk about the ads that made us laugh, cry, or cringe. Among the 99.9 million viewers were at least nine DCers. So here are their takes on ads they loved or didn’t love.
Drake Cooper
Drake Cooper
February 5, 20204 min read

World Mental Health Day | 2019

Mental health and advertising. For many, the two go hand-in-hand. Yet all too often, we’re faced with the shame of letting our employers know when we’re struggling with our mental health.
Drake Cooper
Drake Cooper
October 10, 20192 min read