Geofencing allows advertisers to select an exact storefront, using its address or latitude/longitude point and customize a radius around that point. Establishing a geofence and linking it to a mobile device lets the advertising program know when a person has entered or exited the defined geofenced location. For most businesses, this information is used to trigger a banner ad to the person.
It’s a question that business owners and marketers have been asking. Will the outcome of our US presidential election affect…
When Facebook announced that bots were coming to Messenger, it wasn’t a surprise. It was mid-April of 2016 and popular…
At the end of 2015, Drake Cooper, along with Visit Idaho (Idaho Commerce – Tourism Development) launched the revamped VisitIdaho.org,…
Each year, Drake Cooper brings on a brand new team of interns to be a part of Backstage Pass. Here is how they describe it in their own words.
Drake Cooper & Visit Idaho’s successful travel campaign, 18 Summers, earned an Effie Award at the North American Effie Awards Gala in New York City.
I recently attended an email marketing event hosted by the Seattle Chamber of Commerce in downtown Seattle. After a brief…
If Drake Cooper were a ship, Jennie Myers would be the one keeping it afloat, making sure it stayed clear…
Every team member here at Drake Cooper is ambitious. We’re a passionate bunch that works as hard as possible to…
In his short time here at Drake Cooper, Toby Walker has revolutionized what it means to be in advertising. He…
