The Year On The Web
As Google’s Zeitgeist Year In Review video shows, 2012 was a remarkable year for the web. More specifically, it was…
December 13, 20121 min read
She’s The One
The latest ad in the She’s The One series for Jensen Jewelers is complete. That delightful music and well-done production…
December 5, 2012
What Happens When We Make It Easy For Consumers
It’s become an event, hasn’t it? From Boise, to Seattle, to Portland, and across the country weekend promotions, shopper discounts…
November 27, 20122 min read
The Four Million Dollar Ad
“Those ads unquestionably worked. They ran the first one in 2004, with no idea if it’d be brilliant or a…
November 19, 20122 min read
Interactive Designer
Drake Cooper is seeking a full-time interactive designer to lead digital design and develop compelling and creative interactive projects. Someone…
November 15, 20121 min read
Holiday Retail Sales Forecast
When John Lewis releases their annual holiday ad upon the web, the season officially begins. The UK retailer spends all…
November 13, 20122 min read
What Is Native Advertising?
“Buying media time is not taking out a hunting license on someone’s private reserve but rather renting a stage on…
November 8, 20122 min read
Wooh! x2
It is with much excitement that Drake Cooper re-teams with our friends at the Idaho Lottery. After a competitive review…
October 31, 20121 min read
Fall TV Ratings Update
There’s a nice reminder by Russell Davies that goes something like this: “Don’t mistake something that’s growing as something that’s…
October 22, 20122 min read
Facebook Might Be Talking About Itself Incorrectly
At this year’s IAB Mixx conference Facebook took a noteworthy stance about the approach marketers should have today when it…
October 15, 20123 min read