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Christmas Tree Alternative

I think I will be doing something along the lines of this next year. I love a fresh tree, but…
Drake Cooper
Drake Cooper
December 15, 2009

Kodak CMO’s Daunting Challenge

Watch this 3 min. video from AdAge:Kodak CMO’s challenge to make Kodak technologically relevant again. Few thoughts: 1. Bureaucracy, processes,…
Drake Cooper
Drake Cooper
December 10, 20091 min read

Should Agencies Be Called Agencies?

Great white paper on why advertising agencies are called advertising agencies. Should they be called that now that we do…
Drake Cooper
Drake Cooper
November 12, 2009

Twitter Stats

Twittering To Keep Current Some 19% of internet users now say they use Twitter or another service to share updates…
Drake Cooper
Drake Cooper
November 6, 20091 min read

If Only REACH still mattered…

More adults come into contact with broadcast radio than the Internet, according to aNielsen analysis of a Council for Research…
Drake Cooper
Drake Cooper
November 5, 2009

DC after Dark

Twice a week from 6-9pm in a remote classroom on the campus of Boise State and sometimes in a familiar…
Drake Cooper
Drake Cooper
October 28, 20091 min read

Baked In

New book from Alex Bogusky /John Winsor. Hit the link for a nice summary. http://blog.800ceoread.com/2009/10/26/baked-in/ What’s the best evidence that…
Drake Cooper
Drake Cooper
October 26, 20091 min read