AI is integrating across advertising and we have a team dedicated to understanding it and putting AI to use wisely and responsibly. We believe that AI not only makes many things more efficient, it also adds a level of new creativity. Used well, AI can unlock new ideas and opportunities that were not possible just a few years ago. MarTech is dedicated to putting AI to use across Drake Cooper as well as working directly with clients to explore and implement how they might embrace better efficiencies and creativity with AI across their marketing programs.
Beyond AI, our MarTech capabilities span the full spectrum of marketing technology. We manage everything from Ad Ops and tagging infrastructures to CRM integrations and responsible consumer data management practices. Whether it’s fine-tuning a marketing tech stack or guiding enterprise-wide adoption, we align marketing platforms and processes with business goals.
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More Services
Corporate Positioning, Brand Evolution & Strategy
Mission/Vision Development, Strategic Counsel For Marketing/Branding Challenges
Market Research
Quantitative, Qualitative, Ethnography, Consumer and/or Internal Stakeholder Insights
Creative Campaigns
Brand Campaigns, Product Launches, Full Funnel Marketing Efforts
Brand Design
Brand Guides, Style Guides, Branding Elements, Logos
Web Development and Digital Applications
Open-Source Platforms, Enterprise WordPress, eCommerce, AR, Emerging Technology
Media Strategy, Planning & Buying
Media Planning, Media Plan Development, Media Buying, MMM, Online and Offline
MarTech
AI, Responsible Consumer Data Management, Ad Ops, Marketing Software
Analytics
Dashboards, Insights, Business Metrics Evaluation, ROI Reporting, Data Warehousing
Content Creation
Videography, Photography, Short-Form Video, Organic Social Content
Findability™
SEM, SEO, GEO (AI Generative Experience Optimization), Voice Search