Who Spent $3.8 Million Well?
“Those ads unquestionably worked. They ran the first one in 2004, with no idea if it’d be brilliant or a…
February 4, 20133 min read
Re-Imagination
“If you’re not doing some things that are crazy, then you’re doing the wrong things.” When Larry Page said that…
January 28, 20132 min read
How To Pick A Brand Name
Many of us have a difficult time remembering people’s names. Why is this? One study done on the subject reported…
January 22, 20132 min read
Holiday Retail Sales Forecast
When John Lewis releases their annual holiday ad upon the web, the season officially begins. The UK retailer spends all…
November 13, 20122 min read
What Is Native Advertising?
“Buying media time is not taking out a hunting license on someone’s private reserve but rather renting a stage on…
November 8, 20122 min read
Facebook Might Be Talking About Itself Incorrectly
At this year’s IAB Mixx conference Facebook took a noteworthy stance about the approach marketers should have today when it…
October 15, 20123 min read
Vitamin ID Takes Top Honors From US Travel Association
Every year the US Travel Association holds ESTO: the Education Seminar for Tourism Organizations. The event is the premier national…
August 31, 20121 min read
The Life of a (Craft) Beer Can
Starting in 2010 more and more small craft breweries began to follow the footsteps of the big guys like New…
August 6, 20125 min read
The Emotion of Travel
It is this ‘Travel as a Narrative’ that people are beginning to demand—not only are they looking for authenticity, but…
July 16, 20124 min read
Understanding Insights
The Account Planners group on LinkedIn has a nice discussion going about When is an insight an insight? A good…
July 9, 20124 min read