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Yum, it’s The Oatmeal

Watch this quick presentation from Matthew Inman, creator and curator of “The Oatmeal,” the righteously hilarious and nutty website that…
Drake Cooper
Drake Cooper
August 16, 20101 min read

Infotainment & Contentising

Entertainment. Information. Content. Advertising. As marketers and public relations practitioners, those are our wares. They swirl around in our world…
Drake Cooper
Drake Cooper
August 4, 20102 min read

Think Idaho. Eat Idaho.

The mission to “Buy Local, Eat Local” in Boise, and all of Idaho for that matter, smacked me right in…
Drake Cooper
Drake Cooper
July 26, 20101 min read

SEO Geeks, Meet Content Nerds. SMO and Search.

"Yay" for social media optimization and the opportunity it provides for companies to become media producers: create cool, useful, entertaining, informative content that your audience(s) will value and enjoy; do it often; apply appropriate keywords; presto. Whether it's that simple or not - I'm nerdishly excited to find out.
Drake Cooper
Drake Cooper
July 23, 20102 min read

Travel Trends & Technology

While social media and location-based technologies are a big "trend" in travel and marketing, are we missing a developing trend that's seeing travelers seeking distance from their social media profiles, cell phones, and even cell services for that matter?
Drake Cooper
Drake Cooper
July 14, 20102 min read

LeBrand

This post is a follow-up to what I wrote yesterday about ESPN’s insanely hyped-up hour-long “special” on LeBron’s big decision.…
Drake Cooper
Drake Cooper
July 9, 20103 min read

Freedom of Advertising?

Whether you’re a sports junkie or not, you may have heard that LeBron James is going to announce his next…
Drake Cooper
Drake Cooper
July 8, 20102 min read

Write the Future…er…Don’t

Hullabaloo rang across the Internet when Nike released its “Write the Future” ad to drum up World Cup hype (as…
Drake Cooper
Drake Cooper
July 6, 2010

Happy 4th of July!

Here at Drake Cooper, we love things like marketing, creativity, independence, and above all, mimosas. So we’re celebrating all of…
Drake Cooper
Drake Cooper
July 2, 2010