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We had a great time at the Western Idaho Fair on Saturday. I honestly can’t remember the last time I…

Q: How do Idahoans celebrate the state’s annual bounty of locally grown products? A: They pile into a railroad car,…

Watch this quick presentation from Matthew Inman, creator and curator of “The Oatmeal,” the righteously hilarious and nutty website that…

The other day my computer needed a tune up and for the first time in a long time I had…

Entertainment. Information. Content. Advertising. As marketers and public relations practitioners, those are our wares. They swirl around in our world…

The mission to “Buy Local, Eat Local” in Boise, and all of Idaho for that matter, smacked me right in…

"Yay" for social media optimization and the opportunity it provides for companies to become media producers: create cool, useful, entertaining, informative content that your audience(s) will value and enjoy; do it often; apply appropriate keywords; presto. Whether it's that simple or not - I'm nerdishly excited to find out.

While social media and location-based technologies are a big "trend" in travel and marketing, are we missing a developing trend that's seeing travelers seeking distance from their social media profiles, cell phones, and even cell services for that matter?

This post is a follow-up to what I wrote yesterday about ESPN’s insanely hyped-up hour-long “special” on LeBron’s big decision.…

Whether you’re a sports junkie or not, you may have heard that LeBron James is going to announce his next…