"Yay" for social media optimization and the opportunity it provides for companies to become media producers: create cool, useful, entertaining, informative content that your audience(s) will value and enjoy; do it often; apply appropriate keywords; presto. Whether it's that simple or not - I'm nerdishly excited to find out.
While social media and location-based technologies are a big "trend" in travel and marketing, are we missing a developing trend that's seeing travelers seeking distance from their social media profiles, cell phones, and even cell services for that matter?
This post is a follow-up to what I wrote yesterday about ESPN’s insanely hyped-up hour-long “special” on LeBron’s big decision.…
Whether you’re a sports junkie or not, you may have heard that LeBron James is going to announce his next…
Hullabaloo rang across the Internet when Nike released its “Write the Future” ad to drum up World Cup hype (as…
Here at Drake Cooper, we love things like marketing, creativity, independence, and above all, mimosas. So we’re celebrating all of…
One thing Facebook might learn from MySpace
Today, Mashable posted this article about a study that found a portion of the 600 teens interviewed were either losing…
Diesel, harbinger of coyly apathetic chic, launched their recent Spring Summer 2010 campaign with a faux-cute and music-video-esque “we’re-all-unique-yet-insignificant” TV…
Childhood obesity is more common than playground scuffles, a seemingly acceptable trend is emerging for political figures, culinary celebrities, and even restaurant chains to target kids with healthy eating and healthy lifestyle messaging.
