This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

2014 Rockie Awards Roundup

364 days of the year, the advertising industry and her minions toil and torment our collective creative soles. We spend these days critiquing our work, scrutinizing the strategy, contemplating the kerning, killing the good ideas and poking holes in the best. It’s a glamorous life, eight days of the week and we love every problem-solving-minute-of-it. One day of the year we trade our black uniforms, hipster plaid shirts, and ironic t-shirts for cleaner versions of the same, and make our way to the Rockie Awards.

If we’re lucky, we’re not the only ones who think our creative babies are cute as a button, and if we did our jobs right, the work not only made our clients hordes of cash, but also gained the respect and envy of our industry peers.

In good years we drink to celebrate our wins and in bad years we drink to forget our losses. But no matter what every year we raise a glass to our DC family with a nod and thank you.

This year was a good year.

There are a lot of moving pieces that need to align to get to good work (and to solve a rubik’s cube). Smart-brave clients, a solid strategy and talented creative peeps with renewable endurance.

To our clients we say “thank you”, seriously, we couldn’t do it without you. Without a real business problem to solve we would probably make a lot of cat videos.

Speaking of cats, here’s what these cats drug in. Best of Show, 4 Golds, 10 Silvers, and a few citations. Meow!

9V2A0088

The show this year was stellar, pun intended. Stephanie Norell, Jeremy James, Lacy Weist, Nichole Santa Maria and Mr. John Eames, hats off. Best show ever.

Congratulations to our own Bill Drake on being decorated as an IAF/BAF Lifetime Member. We are honored to be a part of your ad family. You make us look good.

9V2A0093

Here’s to the next 364 days on planet advertising. Bring it.

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Best of Show

Complete Campaign | Don’t Fail Idaho

Client: J.A. and Kathryn Albertson Foundation

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Gold

Television | Don’t Fail Idaho

Client: J.A. and Kathryn Albertson Foundation

Gold

Complete Campaign | Don’t Fail Idaho

Client: J.A. and Kathryn Albertson Foundation

Gold

Identity Programs | Hodia Logo

Client: Hodia

Gold

Ad Industry Self Promotion | Powerball Huge Food Guerrilla Marketing

Client: Idaho Lottery Commission

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Silver

Radio | 6 Month Rate Lock

Client: CBH Homes

Silver

Television | Holiday TV

Client: Idaho Lottery Commission

Silver

Television | Serve Idaho

Client: Idaho Department of Labor/Serve Idaho

Silver

Television | 2013 Benefits

Client: Idaho Lottery Commission

Silver

Collateral Material | 2013 Season Concert Posters

Client: Boise Philharmonic

Silver

Collateral Material | Brew Book

Client: Payette Brewing Co.

Silver

Identity Programs | Craft Beer Cans

Client: Payette Brewing Co.

Silver

Digital Advertising | bobbleheads.jacksons.com

Client: Jacksons Food Stores

Silver

Digital Advertising | For the Love of Bacon | Bacon Bits

Client: Idaho Lottery Commission

Silver

Complete Campaign | Take Care Forward

Client: St. Luke’s Health System

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Citation

Identity Programs| 12 Gauge Label – Design

Client: Payette Brewing Co.

Citation

Digital Advertising | payettebrewing.com – Design

Client: Payette Brewing Co.

Citation

Magazines| Vital Signs – Strategy

Client: St. Luke’s Heath System

Citation

Television | Idaho Cashword – Dialogue & Casting

Client: Idaho Lottery Commission