This article was originally published on reverb, Drake Cooper’s reflections on advertising, creativity, and trends. Read more.

Businesses that flourish change paradigms


I personally love it when someone comes along and turns a business model upside down. Smacks it across it’s noggin and makes everyone rethink how we did it the old way. But those ideas only work when there is better customer service to be gained, more efficiencies in the system and a better outcome for the consumer.

One such business is Slingflower here in Boise, Idaho. Order flowers over Facebook or Twitter. Affordable. Easy. Elegant.
And in my inbox I get this picture of the flowers as they are being delivered. Makes me want to buy more flowers.